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Why do companies disappear from Google and AI? The most common SEO mistakes
A company's visibility in Google and AI today means more than a good position in the search results. Increasingly, customers do not click links but instead read a ready-made answer generated by ChatGPT, Gemini or Google AI Overview. If your company does not…
Read the guideWCAG audit – why an annual review by 31 March is mandatory
A WCAG audit is a mandatory examination of a website or mobile application for compliance with digital accessibility standards for people with disabilities. Under the Act of 4 April 2019 on the digital accessibility of public sector bodies' websites and mobile applications,…
Read the guideSetting up a Google Ads account
Setting up a Google Ads account is the first step towards launching effective advertising campaigns on Google. At this stage, you set the account's basic parameters, such as the billing country, currency, invoicing details, payments profile and access for other users. Setting these elements correctly…
Read the guideThe most common mistakes in online stores
The most common mistakes in online stores usually arise not from one problem, but from several minor shortcomings that together reduce sales and customer trust. In e-commerce, even seemingly small errors can lead to abandoned carts, lower conversion or weaker visibility in Google.…
Read the guideHow can you increase sales in an online store?
Increasing sales in an online store requires work on the entire shopping experience, not just one element. Users decide whether to buy within a few seconds, so every detail matters: from the website's speed and the appearance of product pages to…
Read the guideHow can you prepare an online store for SEO from the start?
Preparing an online store for SEO during the construction stage is one of the best decisions you can make when creating an e-commerce business. Instead of correcting mistakes after publication, it is worth planning the structure, content, URLs, technical data and information architecture from the outset so that…
Read the guideBuilding an online store – how much does it cost?
The cost of building an online store in 2026 can range from a few thousand zlotys to tens or even hundreds of thousands of zlotys, depending on the technology chosen, the range of features, the custom graphic design and whether the store is intended to be a simple sales channel or…
Read the guideWooCommerce, Shoper, Shopify or another solution — what should you choose for your business?
Choosing the right e-commerce platform is very important for the development of an online shop. The system you build your shop on determines not only its appearance and ease of use, but also its potential for search engine optimisation, feature expansion and integration with other tools, as well as the total cost of selling…
Read the guideHow to set up an online shop – a step-by-step guide
Thinking about launching your own online shop? That is a great decision! E-commerce in Poland is growing at a dizzying pace, and the opportunities offered by online sales are virtually unlimited. In this guide, you will find all the information you need to set up an online shop – from…
Read the guideIs my website WCAG-compliant?
Checking a website’s accessibility is a key step in ensuring WCAG compliance. There are many tools that allow audits to be carried out both automatically and manually.
Read the guideThe 5 most common WCAG problems – website accessibility
In the digital age, more and more institutions, including schools, are creating their own websites, but not all of them comply with digital accessibility requirements. Accessibility problems can make it significantly harder for people with disabilities to use websites, which can lead to exclusion…
Read the guideShould schools in Poland have WCAG-compliant websites?
Yes. You will find the answer to the question “why” and how we can help you in the text below
Read the guideHere is why you must regularly update WordPress and other CMS systems!
Every website, whether it runs on WordPress, Joomla, Drupal or another CMS, requires regular updates to operate securely and efficiently. These updates cover both the system’s core and the plugins that add functionality. Their absence can lead…
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