An organised account
We separate campaigns by services, markets and priorities. This makes it easier to assess what is actually contributing to your business goal.
Advertising with a purpose.
Your budget under control.
We manage Google Ads campaigns for service businesses and online stores. We start with the offer and how results will be measured, so activity can be assessed through enquiries and sales, rather than click counts alone.
More relevant traffic
We analyse search terms and exclusions. We adapt locations, schedules and messaging to the audience.
Measurement that informs decisions
We verify which events are counted as conversions. A report should help decide the next step, rather than simply show rising numbers.
What does Google Ads management include?
- Analysing an existing account or preparing a new structure.
- Choosing campaigns and messaging to match the offer and goal.
- Working on keywords, exclusions and reach.
- Checking landing pages and conversion tracking.
- Ongoing analysis of spending, enquiries and results.
We agree on the specific campaigns and the scope of material preparation before starting. The platform charges for ad delivery, while management is a separate item.
Example: enquiries for a B2B company
For the Patyra project, we combined a website rebuild with campaign restructuring. The offer was divided into specific services, while our advertising work focused on exclusions, scheduling and budget priorities.
This shows why campaign setup and website content should serve the same goal. Simply sending more people to a general homepage does not solve the problem of poorly matched enquiries.
Before you increase the budget
Check that forms work, contact details are easy to find and tracked events represent actual enquiries. For services, feedback from the sales team also matters: did the enquiry concern the right scope, and was it possible to prepare a proposal?
How we work.
Explore our projects.
All projects ↗What do our clients ask?
Can you analyse an existing account?
Yes. With account access, goals and data, we assess the campaign structure, measurement and possible changes.
What budget is needed?
That depends on competition, service area, your offer and the goal. Before starting, we separate ad spend, management fees and any website work.
Does Google Ads guarantee customers?
No. Advertising can bring interested people to your site, but results also depend on the offer, the website, competition and how enquiries are handled.
Do you improve landing pages?
We can design or improve a landing page. We agree on this scope separately so the campaign and page address the same need.
Let's discuss your Google Ads account
Describe your goal, current situation and expected scope. We will agree on the next step.