A structure based on your offer
Each key service should have a clear scope, audience, examples and next step. We connect it with relevant guides and projects.
SEO, GEO and AEO.
Your offer. The right answer.
We help businesses develop their Google visibility and prepare content that can serve as a source for AI-generated answers. We combine SEO audits, technical fixes and service content with analysis of traffic and customer enquiries.
Content that helps people decide
We expand information about the working process, scope-dependent costs and required materials. We answer the questions people ask before buying.
Technical foundations that support access
We check indexing, URLs, redirects, metadata, the sitemap and performance. We reduce errors that make content harder to access.
What do FSV's SEO services involve?
We combine technical auditing, content work and website implementation. The goal is to make it easier for potential customers to find your offer and understand whether it meets their needs. We start with your most important services or product categories, their audiences and the condition of the website.
We work with businesses in Lublin and throughout Poland. For local services, we organise information about the business and its actual service area. For online stores, we consider category structure, product pages and filter handling. See what to prepare for your store's SEO.
How do SEO, GEO and AEO differ?
- SEO - visibility in search engines
- Work on website accessibility, service structure, content and linking. It helps search engines find and understand an offer that matches a query.
- GEO - content for AI-generated answers
- Developing credible information that may serve as a source for answers: the actual scope of services, company experience, project descriptions and clear explanations. Each system decides whether to use and cite the content.
- AEO - answers to customer questions
- Explaining a specific issue immediately, then expanding the answer. Examples include what a service covers, what determines its price, how the working process unfolds and which materials to prepare.
These areas share the same foundations. We prepare one coherent website for customers instead of multiplying similar texts for different optimisation labels. Google states that existing SEO principles remain the foundation for its AI features too; it does not require a special file or a separate type of structured data. Google's guidance on AI-powered search.
What will you receive after an SEO audit?
A list of issues and opportunities prioritised by their impact on the website, with a description of each recommended change. We establish which fixes FSV will implement, what materials we need from you and how we will check the results.
- Access to content: indexing, response codes, redirects, canonical URLs, the sitemap and post-migration errors.
- Offer structure: assigning topics to specific pages and reducing duplicate content.
- An editorial plan: missing explanations, questions asked before buying, project descriptions and the connections between them.
- Technical improvements: headings, metadata, structured data that matches visible content, images and performance.
- A measurement baseline: available data on visibility, traffic and enquiries, along with measurement limitations.
The audit and implementation of its recommendations can be separate stages. Our proposal specifies which work is included in the quote.
How do we create content that helps people choose a service?
A service page should explain its scope, audience, service area, pricing approach and delivery process. A guide expands on a customer's question, while a project description shows how the company works in practice. We link these materials where doing so helps people take the next step.
For the project Diatrak Kamieniarstwo we organised the service offering, headings, content and internal linking. For Patyra Budownictwo the work included a website migration and the development of B2B service pages. These project descriptions show the scope of work completed.
How do we assess SEO, GEO and AEO results?
We compare visibility for topics related to the offer, visits to service pages and enquiries from potential customers. We combine Google Search Console and website analytics data with feedback from your team about contact quality. The report also shows completed implementation work and future priorities.
Presence in AI-generated answers can be observed for an agreed set of questions, recording the system and the date of each check. Results depend on context and may change. A single citation is an observation, not proof of consistent visibility or customer acquisition. We measure clicks where the available data allows us to identify their source.
The time needed to assess changes depends on factors including indexing, competition, seasonality and the starting point. We agree on the scope and reporting approach; we do not promise rankings or citations within a specified period.
What should you prepare for an SEO services quote?
Your website address, key services or product categories, sales area and a description of the current problem. Mention any planned rebuild or domain change. The cost depends on the site's size, technical condition, competition, and the scope of content and implementation work.
We can start with analysis and priorities, then agree on further work. Tell us what you want to improve about your company's visibility.
How we work.
Explore our projects.
All projects ↗What do our clients ask?
Do you guarantee first place in Google or a presence in ChatGPT?
No. External systems determine indexing, result order and citations. We can commit to the agreed activities, their quality and reporting.
Is a special file needed for AI?
It is not required for inclusion in Google's AI features. Accessible, useful content and effective indexing come first. We do not replace these foundations with an additional file.
When can results be assessed?
Search engines need to process changes again, and the time required depends on the website and competition. We establish a baseline and metrics and assess the trend, rather than promise a result after a few days.
Is technical optimisation alone enough?
It addresses some issues. If the offer is unclear, content is missing or there is no evidence of experience, editorial and marketing work is also needed.
Before you decide.
Worth a read.
How can you prepare an online store for SEO from the start?
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Read the guideWhy do companies disappear from Google and AI? The most common SEO mistakes
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Read the guideLet's discuss your website's visibility
Describe your goal, current situation and expected scope. We will agree on the next step.