Goal and reach
We establish which enquiries you want to receive, where you serve customers and which services take priority.
From a search query
to a specific offer.
We plan and manage search campaigns around what your customers are looking for. We connect the search query, ad message and landing page with a specific service or product.
Managing search queries
Choosing keywords and exclusions helps reduce visits unrelated to your offer. We develop the list based on campaign data.
A better landing page
An ad should lead to the relevant service, rather than make customers search for the offer again.
What does SEM mean?
SEM means search engine marketing. In practice, the term is often used for paid campaigns. At FSV, we separate advertising management from SEO activities so you know where your budget goes and what the work includes.
If you need Google Ads account management, explore the dedicated service. If you are still choosing a channel, we will start with a marketing plan and a website assessment.
What does campaign work involve?
We analyse your offer, available data and previous campaigns. We organise the account structure, prepare messaging, and define reach and measurement. After launch, we review search terms, spending and the quality of acquired contacts.
We agree on the advertising budget separately from the management fee. We do not assume every business should start with the same amount or that more clicks always mean a better result.
How can you prepare to work with us?
- Identify the services or products you want to promote.
- Describe your service area and any limits on the work you can take on.
- Explain how you identify a valuable enquiry.
- Prepare access to historical data if you are already running marketing activities.
How we work.
Explore our projects.
All projects ↗What do our clients ask?
How does SEM differ from SEO?
SEO develops a website's presence in organic search results. Paid campaigns require an ad delivery budget and let you direct traffic to a chosen offer. The two areas can complement each other.
Can you promote just one service?
Yes. A campaign and landing page can focus on a specific service, region or customer group.
Do you take over existing campaigns?
We can start by analysing the account and measurement. We agree on the changes and ongoing management after reviewing the current setup.
Let's plan a campaign
Describe your goal, current situation and expected scope. We will agree on the next step.